Evaluation Question 3

What kind of media institution might distribute your media product and why?



The obvious answer to this question, is to choose Bauer Media as it has a worldwide circulation of 38 million magazines a week. It is a multinational media company headquartered in Germany which operates in 16 countries worldwide. As you can see Bauer are a huge publishing companies, known for magazines such as Q, Kerrang! and Empire. The main reason why Bauer would be the best option is because it is the biggest privately owned publishing group i n Europe, that offer 300 magazines in 15 countries.
Another reason why Bauer would be a good option is that it is a multi-platforming publishing group, offering radio, TV and Internet. This would be successful as my target audience are younger, so are more likely to use more forms of media, and are therefore more up to date with the latest technology, and would be more interested in interactive readership. 

Frontline would also be a good option for BA-BAM's sales and distribution, as they are the UK's leading magazine sales, marketing and distribution company, representing 42% of the magazine category, selling 309 million copies of their 800 different magazines through over 55,000 retail outlets ranging from the biggers superstore to the smallest newsagents. 
From doing research from their website, Frontline seem like not only the best distribution company, but the most trustworthy company that would help increase sales of BA-BAM.